Martin has played a leading role in the establishment of Amanda Energy. Many years owning and servicing businesses in commercial fishing, pearling and boat building industries needing reliable remote on-site power generation required a pragmatic approach to electricity and demand side response. Martin has transferred his experience to grid electricity, solar and gas. His management style is based on developing customer relations with pragmatism and holistic solutions. A fishing and sailing enthusiast, Martin gets out on the water as much as possible, both close to home on the Swan River and Rottnest and also enjoys the rest of the Australian coastline.